Today is the first day of Experts Week over at Allied Women in Business, This week we are exploring Strategies For Converting Leads into Sales. We kick off this week with our first expert Lavada Thompson who is the Owner of Gems Shine Consulting and Author of My Success Depends on it.
The Thrill is Gone: 5 Ways to Convert List Subscibers into Buyers
When I first started building my list online, I just went crazy. I facilitated webinars and tele-classes. I hosted a few round table discussions and recorded video tutorials. I even held contests and gave some stuff away. I can't tell you how thrilling it was to see my list growing so quickly. Then, a few months down the line, I noticed something disturbing. It seemed like the more my list grew, the more my email open rates declined! So, I put on my research hat, did some investigating and discovered a pattern. As subscribers were added to my list, most of them would open the first few emails and then... nothing. It reminded me of
BB King's song “The Thrill is Gone”. Yep, the thrill was gone away baby.
What is lead nurturing?
We’ve all heard a million times that people have to know, like and trust before they will buy. Lead nurturing is the process of developing a relationship with your leads and prospects, over time, until they are ready to invest in your products and services. At the time I discovered my email open rates were declining, I was sending out an e-newsletter. It was not targeted at all and went to everyone on my list. Basically, it was an email blast.
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