Do Women Really Need to Learn How to Market to Other Women? Really?

It seems like it would be a snap! We are women, we know what women want, right? But the reality is that women are illusive. There are many factors that go into what makes us buy. And not one of them has to do with a hard press selling technique!

Unfortunately many women are still being taught marketing techniques that completely turn off women buyers.

“Women are the largest, most profitable marketplace in the world, and yet most people don’t know how to market to us effectively.”

Men have been in charge of the way businesses are marketed for generations. The problem is, what works for the male audience doesn’t work for the female audience. It is well known that most women feel that marketing messages just don’t get it right. But what does that mean for you, the small or personal business owner?

You have a huge advantage!

 

Big corporations spend a ton of money every year trying to learn how to effectively reach the female market. But as a woman small business owner you have an advantage that the big corporations (and the men) don’t have. You can reach the female audience in a way that hasn't been traditionally taught. You can feel more authentic in your messages, gain more female buyers trust, and make more sales. Find out how here

3 Things that completely turn OFF women buyers

1. Arrogance. We don't like sales people who make us feel they are looking down on us. Bravado, or appearing aloof or overconfident will keep us from buying... on principle. Women are very sensitive to the type of person they buy from. They want to purchase from someone they feel deserves the sale.

2. Pushing the Sale before she's Thought about it. Traditionally, the words "I'll think about it" have meant the kiss of death to sales people. But when a female buyer says it, she really means she wants to think about it for awhile. Not allowing her this necessary processing time will most likely lose your sale.

3. Not Listening to her long enough to know what she really wants. So now the cat is out of the bag. Women want to be listened to. Are you surprised? The problem here is most people don't know how to actively listen to a woman, or further more, how to get her to give you her real answer. Women don't tell you what they really think until they truly trust you. That takes time, technique, and trust. 

The advantage is yours. You have it as a woman small business owner. To learn how to maximize this advantage and reach the largest most profitable market in the world go to Hit the Mark! Your 4 Step Plan for Reaching the Female Market and Selling More. Watch the video, and tell us what you think. Do you have questions about this product or any thing else, come ask us on our Allied Women Group page. Let's have a conversation.

Can Moms Make Money Online? ~ The 3 Key Elements Necessary to Make it Work

To honestly make money online you have to have the legitimate movement of a product or service. Opening up a business online is very much like opening a store in your local town. Just having the store, or just having a great product to sell, does not make you money. Think of all the stores and restaurants that go out of business every year. They may have been based on a great idea, but they didn't have the key elements needed to actually make a profit. Ultimately, those elements are paying customers.

Business online it is the same. We know that a certain percentage of all people who pass by or visit your "store" will buy something.  But it isn't just visitors or traffic, it's targeted traffic.

For Example, If you are selling baby clothes it does no good to have 10,000 women without children who see your store... it won't sell very much. You need people who are looking for what you offer to visit your store. So it all boils down to driving enough targeted traffic. And that is where the 3 key elements necessary to succeeding online come in.

3 Key Elements Necessary to Succeed ~ How to attract Targeted Traffic

1. A Narrow Niche. You may have heard about having a niche before, but many people don't think about narrowing down a niche market. It is counter intuitive to think of narrowing your audience, but by narrowing your audience you are actually speaking to a very specific group of people who will want what you offer. You may think that people everywhere need your product, but if you try to speak to everyone, you will end up speaking to no one. Begin narrowing your niche by profiling your ideal customer. For Free One on One help with this Go to Narrowing Your Niche Market and register for a free consulting call.

2. A Clear Message. Once you have successfully profiled your ideal customer you must have a clear message they will identify with. Think about our earlier example of selling baby clothes. Imagine what you would say if you were selling your baby clothes to first time moms. Compare that to what you would have to say to include all women in your demographics. The message becomes confused when you add in too many groups. Ultimately you lose your real audience. Be clear and specific in your message.

3. Drive traffic. Now that you have a niche, and a clear message, you will need to drive those customers (traffic) to your offer. They won't just magically appear. There are many ways of driving traffic, getting a very good understanding of how to drive a lot of traffic is important, so having a complete knowledge of the methods that work is important.

Remember driving targeted customers to your offer is your bread and butter so you will not want to skimp on learning how to do this. Otherwise you will waste a lot of time, and work way too hard for very little reward.

The goal here is for moms to make money online without sacrificing their family. So to be able to drive traffic while you are off line is a vital skill to learn and will make or break your efforts. Find out about the "7 Mistakes Moms Make Marketing their Business Online" by filling in the form on the right.

* Bonus tip: Good News! The FREE methods of driving traffic are more effective than the paid methods of driving traffic for the long term. To learn how to do that go here.

#1  "Can Moms Make Money Online without Sacrificing their Family?"
#2 "5 Ways For Moms to Make Money Online a Reality without Sacrificing their Family"
#3 "3 Key Elements Necessary for Moms to Make Money Online without Sacrificing their Family"
#4 "Moms Making Money Online - How to Pull it All Together Without Pulling Apart Your Family"