Secrets To Building an Authentic and Lasting Brand Online Experts Week Kickoff with Emily Stoik!

Today we kicked off Experts Week "Secrets to Building an Authentic and Lasting Brand Online" with Social media Strategist and Business Coach -Emily Stoik-! Come Join us at Allied Women in Business ~ Joining Forces to Empower Women to Thrive Online to hear her personal strategies for becoming powerfully branded as a Women in Business today. Then continue to join us each day this week for more on Building Brand Visibility from our other Legendary Experts!

Brand Marketing Online: The Top 5 Secrets to Building Brand Visibility and Positively Enhancing Your Online Brand

Emily Stoik - Social Media Strategist

Brand marketing online is probably one of the most important methods of enhancing the success and reputation of your business?  Whether you like it or not, everything that you do online will either help or hurt your Online Brand.  But what is your Online Brand anyways and how do you go about building brand visibility?  Your "brand" is the identity or personality of your business.  Your brand should help define your business, what it stands for and what your customers will think of when they think of your business.

So how can you be sure that you create a Brand that positively reflects the way you want you and your business to be seen online?  What are some of the top secrets to building an authentic and lasting brand online?  What are some of the most effective strategies for brand marketing online?

Continue Reading on Allied Women in Business! 

Famous Advertising Slogans - How to Create an Effective Slogan to Dominate the Market

By Kari Day
Famous advertising slogans have some key elements in common. If you

Famous Advertising Slogans

want to brand your business and be visible, you are going to have to create an effective slogan or tagline. Many companies pay millions of dollars for an ad agency to come up with one for them, but a good tagline is one of the least expensive forms of marketing you can create. The benefits of eventual self-branding and increased sales are worth the effort. But how do you create an effective famous advertising slogan?
3 common components in famous advertising slogans

1. A perfect tagline is memorable. The most important component of creating a perfect slogan is in its ability to be memorable and recalled without help. If I said to someone "can you hear me now?" most people would immediately be familiar with it. If the slogan can stay in the mind of the consumer it has done the job.
2. A perfect tagline conveys the fundamental benefit. Sell the benefit, not the features. Don't just list the features of your product, show the customer what benefit they can expect from it. For example "Melts in your mouth not in your hands." The clear benefit is that you have a candy (M&M's) that you can hold in your hand with out all the melted chocolate mess.
3. Taglines should set your brand apart from your competition. One key component in famous advertising slogans is their ability to set their brand apart from their competition. Your tagline should not be able to be substituted by anyone else. For example if you made a slogan with your name in it "we are the best, we are brand X" anyone could substitute their brand name in that tagline and it would still work. Instead build a tagline that that is very specific to you and what sets your product apart.

Famous Advertising Slogans that Work

• "Where's the beef?" Wendy's made this slogan to capitalize on the controversial meat fillers the competition was using at that time. It set them apart as being an all beef product.
• "When it absolutely, positively has to be there overnight." Fedex used this slogan to set itself apart as a company that was faster and more reliable than it's competition.

Famous Advertising Slogans that Don't Work

• " If it doesn't get all over the place, it doesn't belong in your face." (Carls Jr.) This may be memorable, but for the wrong reason. A sloppy burger isn't the best selling point. It doesn't say anything about what the benefit to buying this burger is over the competitions less messy burger.
• "Unthink" (KFC) There is no brand identity; it could be a slogan for anything. Also, what is it about "unthink" that makes you want chicken? Does KFC really want customers that don't think? Perhaps it means "don't think about how bad this chicken is going to be for your health."

There is nothing more vital to a business then getting it successfully branded and marketed to the right set of buyers. To learn more about the latest methods to successfully market, brand, and set your business apart online go to Famous Advertising Slogans and sign up to get a free set of videos that will show you how.

iMMACC BIRTHDAY CELEBRATION MILLION DOLLAR GIVEAWAY!!

It's iMMACC's 4th Birthday and to celebrate we are giving away up to 1 MILLION dollars in Free Mentoring program memberships!

iMMACC is the leader in online Marketing training. Imagine what YOU could do with your business in 2011 if you were mentored and trained by the best in the business?

Now, you can get it all for free This Friday (January 14) Only!


Check out this Video to get all the details!


http://www.immacc.com/?id=rkday


Here is how YOU can enter to win:

Step 1. Claim a free iMMACC Website : http://rkday.immacc.com/
On the page, look for an icon that says: ‘Claim A Free Website’. It is absolutely free to get. When registering, be sure to leave your correct contact information including your proper name and email address. Your information will never be shared with anyone outside of iMMACC.com

Step 2:Watch our online presentation which you can see at: www.PlaybackThePresentation.com
This information will allow you to see what iMMACC is all about & provide you with mentoring program details.

Step 3: Send the company an email telling us why you would like to be one of the more than 200 iMMACC Membership winners. Include:

• Why and How you believe iMMACC's Mentoring program could change your life.
• Be sure to also include a picture. 
• You must agree to our being able to post your picture and name online as a condition for entering this promotion.
• Email or Fax a signed copy of the rules that you can download HERE Showing us that you fully understand and accept them. The email to use is: MillionDollarGiveAway@iMMACC.com

Watch this video and get back to me right away. Email me at  Kariday@immacc-info.com