Advertising to Women - Are You Intriguing or Insulting?

There is a steady move among marketers and agencies to increase their efforts to reach women. The market power associated with advertising to women is undisputed. Women dominate the buying power and marketers know it, but have continuously struggled to find the right approach to reach women in a way that adds value, and sends a message women will respond to. So how do you approach advertising to women?
What is it that a woman wants to hear?
The problem isn't just with what women want to hear, but how women will interpret what they hear. Many men have experienced this confusion when trying to give a woman a compliment that inadvertently offends her. Why do women interpret an intended compliment as an insult? Because women take in the whole package, we don't just listen to the words spoken, we look at body language and other cues. If the whole package doesn't sell the compliment we wont believe your words for a second.
The same is true in advertising to women. It is more important how we interpret what you are trying to tell us than what you say. We are the great lie detectors. What we take in is the whole package and how it makes us feel; if we can identify with it, and not be insulted by it, you may have us hooked. If we sense anything fake, unreal, forced or not quite true to reality, we are gone. So you want to get this one right.
How can you intrigue and not insult?
When you are advertising to women be sure and empower her with knowledge. Women have many questions that need to be answered before they will commit to buying. Fully and honestly answer her questions and you will intrigue her. She will begin to mentally use your product, or put herself in the business opportunity you describe. Be sure to not tell her what she needs, but show her what she can do with what you offer. Women require more information than men do because women take into consideration how the buying decision will affect the rest of the family. At any point if you insult her process she will be gone. Instead encourage her through each one of her decision-making steps and you will gain trust.
You want women buyers.
If you are a small or independent business owner, and you want to reach women you may feel that advertising to women is a daunting task, but you are in luck. If you do it right and build a relationship with her, you will be able to reach her on a level that the big corporations can't compete with. However, if you are a women business owner and you are thinking of advertising to women, don't make the mistake of thinking you know how to market to women just because you are a woman. Women have stricter standards for the women they do business with than they do for the men. Yep, that's right we will accept certain business practices, from men, without a struggle, but from a woman we expect more.

Click on the link to read more about how you can improve your Marketing to Women in Social Media . Or fill in the form on the right to learn how a marketing training school could dramatically improve your success online.

Marketing to Women in Social Media - What Do Women Want?

Marketing to women in social media has got to be one of the biggest buzzwords in marketing right now. It's understandable, women are a powerful group. There is a long line of people who claim to know how to market to women. But few are doing it right. One thing I can't stand is when advertisers put women in the cookie cutter "pink" section of marketing. You know what I mean? We are not just a soft version of a man. You can't just repackage mens-marketing ideas by throwing a few flowers at the picture. Sorry guys that misses the mark about as much as that drill you bought us for our birthday. Yep we are a bit more complicated than that if you haven't already guessed. So what should be your strategy when marketing to women in social media?
What Do Women Want From Marketers In Social Media

1. Transparency. We notice all the tiny details of how you say things and evaluate whether or not you are being real with us. We want you to be honest, show us who you are, and what you stand for. Does that scare you? Well, it should, because that means you have to know what you are talking about, offer us something that is real and beneficial to us, and personally stand behind it. The old saying " it's not personal it's just business" doesn't fly with us. The one thing that is true about marketing to women in social media is that it is personal.
2. Relationship. We are by far more loyal shoppers than men. We are looking for a trusted ally to align our buying dollars with in return for quality products, and consumer respect. We will be back, again and again if you prove to us that you think we are valuable, and respected. Treat us flippantly and we are gone. The next business opportunity, job, or deal on shoes is just another mouse click away.
3. Patience. Many marketers have said they don't like marketing to women because we are too slow to " pull the trigger" and buy. They get tired of our questions and our deliberation time. My answer for those marketers is "too bad, and buck up". Learn what makes us pull that trigger instead of wishing we were different. We are going to make an informed decision that comes after our questions are answered and we are satisfied that you, and what you are trying to sell us, are real.
Why do women need all this you may wonder? Well it goes back to our loyalty. We have to believe that this is something worth putting our name behind. More importantly, we have to be able to defend our decision to our girlfriends. Win us and you don't just have a loyal customer, you have a loyal customer who will tell all her friends about it and those friends will listen. You see we bring you great benefits for your efforts. Do you remember in high school how if one girl in a group had to go to the bathroom that all the girls had to go? Well think of your product as the bathroom. If I go, I'm bringing 20 of my closest friends with me. We may be harder to win, but we are worth it.
Next, to learn more about how you can improve your methods in marketing to women see Marketing to Women: How to Get it right.